“Steel is at the beginning of a large number of industrial value chains. The transformation of the steel industry is therefore the prerequisite for decarbonizing the entire process chain.”
Hans Jürgen Kerkhoff, President and Managing Director of the German Steel Federation and former Chairman of the Steel Institute VDEh
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Around 55 million tons of CO2 are emitted in the steel industry every year. This corresponds to around 28 percent of Germany's total industrial emissions.*
Stahlo was to become known to the public as the “Trusted Hub of the steel market” and as a mill-independent steel service center with a claim to leadership as a “Green Steel Provider”.
Brand-Strategy
A unique selling proposition, values, mission and vision are crucial for corporate communication. In view of challenges such as climate protection targets, social networks, artificial intelligence and global developments, they need to be reinforced by special measures. This is where the dynamic positioning of 'brand extension' comes into play: it paves the way for an authentic communication strategy that goes far beyond the brand essence. A strategic path is developed with innovative applications, the so-called Social-Objects. This strategy brings the communication of the steel industry and the central topic of climate change directly into the hearts and minds of people through convincing applications.
Lighthouse-Projekt
Radiance for the industry. In collaboration with Stahlo, three social objects were developed that build on one another and not only ensure greater transparency in the steel industry, but also initiate pioneering communication. These innovative tools set new standards and inspire the entire industry to be more open and engage in dialog.
2021
Classification label
The first social object is a digital application that displays the CO2 footprint of steel coils.
2022
Steel Gate
The second Social-Object presents a blockchain-based platform for the transparency of the entire steel supply chain.
2023
Stahlo Steelcompass
The third Social-Object, the Digital Material Passport (DMP), is a blockchain-based, tamper-proof certificate: it was developed as part of the Stahlo Steel Compass, which helps customers to “green” their steel portfolio.
Classification label
The Stahlo classification label shows at a glance which emission class the steel falls into. In addition, the highlighted icons provide information about the materials used, the production steps, and energy consumption. The interactive application is available on the website.
Steel Gate
The Supply Chain Demonstrator. It is built on blockchain technology. The real-time data simulates supply chains and illustrates how they make them traceable and tamper-proof.
Stahlo Steelcompass
Building on the classification label and the supply chain demonstrator, we have found the right partner, S1Seven, for our idea of identifying CO2 emissions in steel through a genuine certification that is also secured on the blockchain.
This “ID” or passport is complemented by the Steel Compass. The Steel Compass is a data service tool for customers who want to make their portfolio green in accordance with ESG climate protection regulations. The Steel Compass supports this process with a clearly designed dashboard that shows how much green steel you have in your portfolio.
With innovative digital applications, so-called “social objects”, mapmovingstory won the German Brand Award 2024 in the categories Brand Strategy - B2B and Lighthouse Project of the Year for the pioneering topic of Green Steel & Transparency in the steel industry.
German Brand Award Website here.
Outlook
Cardano
An open-source blockchain and science-based framework for carbon accounting in the steel industry.
Success
All of these measures increased the discussion about Stahlo and the necessary, practicable transparency in the steel industry. Stahlo is positively associated by customers with the goal of transparency in the steel business and is recommended as an opinion leader on the subject.
Stahlo connects people, resources and technologies! This proves that the company has become a trustworthy partner and independent expert in this field.
Digital applications with added value
May 17, 2024
Lighthouse projects
