S1SEVEN

S1SEVEN GmbH was founded in 2019 in Retz, Lower Austria, and currently employs around 11 people. The company specializes in the development of a platform-as-a-service (PaaS) that provides digital material passports for industrial applications.

Business & Strategy Mapping

Interview & stakeholder formats

Market & competitor analysis

Positioning

Predictive Analytics

Growth & Scale Strategy

Playbook

B2B campaigns

Business Connecting

Business & Strategy Mapping

Interview & stakeholder formats

Market & competitor analysis

Predictive Analytics

Growth & Scale Strategy

Playbook

B2B campaigns

Connecting Business

Positioning

Challenge

S1SEVEN connects small and large material suppliers – from global and regional steel and metal manufacturers to growing industries such as chemicals, cement, and wood – with a blockchain solution that integrates and leverages industrial data into workflows to use resources more efficiently and achieve climate goals.

The key challenge: entering a young, highly complex, and still largely unexplored market with a technologically advanced solution — the Digital Material Passport.

Idea - "S1SEVEN material trust"

S1SEVEN operates the world’s leading trusted platform for digital material passports (DMP).

Solutions

positioning

Following a comprehensive market analysis, stakeholder interviews, and a deep dive into all communication channels and content, spyke repositioned the company with a clearly defined brand architecture, a focused brand essence, and a practical playbook for consistent internal and external communication — including onboarding.

Brand & Product

S1SEVEN and DMP umbrella brand strategy

Corporate & product campaigns

For S1SEVEN, we developed a comprehensive campaign that focused on both digital channels such as social media and the website, as well as the product itself – the 'Digital Material Pass'. Different communication priorities were set: from image-oriented brand communication to user-centric product staging.

Playbook

The playbook bundles key messages into an adaptable guide that can be applied to various industries – and offers employees at all functional levels clear guidance, flexible application options, and a consistent brand identity for a wide variety of situations.

Impact

S1SEVEN has successfully expanded its operations from steel and chemicals to the wood industry – thanks to scalable technology and the growing demand for digital material records. The targeted adaptation to industry-specific requirements also convinced a renowned investor who recognized the potential for sustainable, data-driven solutions in other industries.