Woco Group
The Woco Group is a globally operating family-owned company headquartered in Bad Soden-Salmünster. Since 1956, Woco has been developing innovative solutions for the automotive and industrial sectors. With sales of €590 million (2024), the company is represented in Europe, NAFTA, and Asia.
Challenge
The transformation of the automotive industry is reaching a critical point — the end of the combustion engine, the shift from private to shared mobility, and global uncertainties. As a family-company, Woco also faces these challenges - and must communicate change clearly and decisively.
Idea "One World"
Let’s spyke up Woco — as part of the "One World", Woco Group is driving the future of automotive engineering with essential components for engines, transmissions, and electronics: innovative, technologically advanced, and emission-reducing.
Solutions
Positioning &
Brand Strategy
With the positioning "One World", Woco is embracing a clear strategic realignment. This strategy is implemented through digital corporate design management, a Drupal-based website, precise messaging, high-quality 3D visuals, and interactive graphics.
Future Modeling - Gateway to Tomorrow
We are shaping a future vision: Woco as a horizontal, cross-functional company that connects urban living spaces and mobility with emission-free way drive-tech — powered by cutting-edge technologies like thermal management and sensor innovation.
Branding - Evolving the Established
Tried and tested meets modern design – timelessly reimagined.
C-level pitch decks - Interview with the CEO
In close collaboration with the CEO, we develop strategic, authentic pitch decks – essential tools for success in the current automotive crisis.
Lighthouse Projects
2020 - 2024
Spyke Tool 01
Thermal Management
Thermal Management– Advancing to Global Leadership
Woco’s thermal management division rapidly transformed a part of the company rooted in the era of combustion engines into a high-performance unit designed to meet the demands of e-mobility – ultimately achieving European market leadership with its thermal management applications.
Spyke Tool 02
Wairify - Shaking up new markets
From an automotive supplier product to an innovative B2C brand for air purification:
As co-founder and project lead, we developed strategy, brand, and sales – with success: Kärcher became the lead investor.
Spyke Tool 03
Pitch decks for departments – product groups as brands
Workshops with CEOs and managing directors led to precise pitch decks for the automotive departments. The result: product groups as independent brands, greater visibility, and more orders.
Impact
Woco – Transformation as a Growth Driver
The repositioning strengthened Woco’s brand image and drew significant attention to its web presence from OEMs and industry competitors alike. Strategic communication reinforced Woco’s market leadership in thermal management for global clients. This successful transformation proves that change drives both growth and innovation.
Opening the books...