Stahlo
Stahlo Stahlservice GmbH & Co. KG is one of the largest mill-independent steel service centers in Germany, with revenues of €300 million and more than 250 employees. Since its founding in 1983, the company has been part of the Friedhelm Loh Group, with over 12 production sites and 95 subsidiaries worldwide.
Challenge
As the largest CO₂ emitter, the steel industry is under growing pressure. Stahlo is facing a crisis of confidence, staff recruitment and turnover, and limited differentiation. Now is the time for transformation and strategic realignment.
Idea "Trusted Excellence"
Stahlo is widely known as a “Trusted Hub of the Steel Market” — an independent steel service center with a leading role in the Green Steel space. Let's spyke up!
Solutions
Positioning
With the USP "Trusted Excellence" and the claim "We connect people, resources and technologies" we are optimizing Stahlo's brand strategy.
Branding
Evolution over revolution
Website
Drupal Multisite - CMS
Secure, scalable and flexible.
Lighthouse Projects
Since 2022
As a Green Steel pioneer, Stahlo aims to shine with quality, innovation, and transparency. To achieve this, we developed a long-term communications strategy and implemented it over several years through targeted, meaningful digital communications measures.
Digital Service 1 - 2022
The first Green Steel label
The label provides a visual overview of the steel's emissions class, materials, process steps, and energy consumption. The interactive application is available directly on the website.
Digital Service 2 - 2023
Steelgate
Spyke is developing the Supply Chain Demonstrator – a blockchain-based solution that simulates supply chains in real time and makes them visually traceable.
Digital Service 3 - 2023
Digital Material Pass
Based on the classification label and the supply chain demonstrator, we found S1Seven to be the ideal partner for blockchain-secured documentation for the steel sector.
Digital Service 4 - 2024
Steel Compass
The Steel Compass is a data service tool for clients who want to align their portfolios sustainably with ESG climate protection guidelines. An intuitive dashboard shows at a glance how much green steel is included in the portfolio.
Trade fair - Trusted Excellence as Phygital
For four years, we showcased Stahlo at trade fairs – from planning to construction. A sustainable booth concept and innovative design brought precision, connectivity, and trusted excellence to life. The blockchain app visualized real-time data and transformed Stahlo's services into an immersive experience.
The result - Stahlo was perceived as a plant-independent competence center in our steel service center industry.
Cardano Blockchain
No greenwashing!
Digital Service 5 - 2025
With the blockchain app ACCO2, Stahlo wants to set new standards in the steel industry.
The open-source solution based on Cardano aims to establish a tamper-proof, scientifically sound standard for CO₂ mass accounting – a game-changer for true transparency and sustainability.
Visit: https://acco2.org/
Impact
Strategic Excellence: Become an Industry Leader with Image Booster
Stahlo is setting new standards as an opinion leader for green steel and a pioneer of transparency. Through a strong brand extension, a new corporate identity, and a precise digital strategy, we have successfully positioned the brand.
With a rebranding campaign across multi-channel platforms – from website and social media to trade fairs – we generated significant attention among stakeholders and the media. High-quality content including photos, videos, and infographics reinforced the message.
Stahlo's image is growing through strategic partnerships and has been nominated for three prestigious awards with its flagship projects.
"The collaboration with Spyke (formerly Map) was characterized from the very beginning by a partnership-based, goal-oriented and inspiring dynamic.
The spyke team not only always met my expectations, but also frequently opened up new approaches to solutions through their valuable collaboration. The result speaks for itself - and we at Stahlo are proud of what we have achieved together."
– Oliver Sonst CEO Stahlo
Opening the books...
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