insight spyke
Behind the scenes.
How we work, what drives us and who is behind it. A team spread across countries and cultures that meets when it matters.
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Mission
We bring AI to where it makes work noticeably easier. Dependable, pragmatic and with people who take responsibility.
Values
What drives us.
No warm words. Six principles you can hold us to during a project.
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Dependable.
A commitment is a commitment. We keep to deadlines, quality and agreements without anyone having to chase us.
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Curious and open.
We keep asking until we have understood. Criticism is a tool for us, whichever direction it comes from.
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Order and responsibility.
Clear roles, clear processes, clear decisions. Everyone answers for their own result, and we stand up for each other.
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Pragmatic.
A good solution today beats a perfect one in three weeks. Perfectionism slows you down, pragmatism delivers.
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The courage to report mistakes.
Like on an aircraft carrier: if someone finds a loose screw, the whole team stops and helps look until it is clear where it came from. Whoever raises a mistake prevents the next one. That is how we learn.
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Discipline over talent.
Talent helps. Discipline delivers. Together they produce results, wherever you are.
How we work
Solve it yourself first. Then sharpen it as a team.
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Solve it yourself
Whoever sees a problem takes it on. With their own research, their own approach and a first working result.
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Sharpen it as a team
The solution goes to the team. There it is reviewed, questioned and improved before it reaches the client.
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Decide tactically
Clear roles, clear ownership. Whoever is responsible decides. Fast enough to move forward, careful enough not to do it twice.
AI and people
8020
We use AI everywhere it saves time. The last 20 per cent comes from people: judgement, context and responsibility.
Attitude
AI is like an instrument. Whoever practises, stays disciplined and masters their craft the way others read sheet music will end up playing the violin well too.
Everyone here works with AI.
A permanent core team, backed by a network of specialists, teachers and creatives we bring in depending on the project.
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10
Core team
Consultants, workshop leads, AI architects, process analysts and Microsoft specialists.
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+50
Specialists in our network
Experts, teachers and creatives we bring in for specific projects.
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+30
Years of internet experience
From Web 1.0 and 2.0 through Macromedia Flash sites and early Web 3.0 applications with blockchain to AI-driven applications. First book order on Amazon in 1995, the Emporio Armani website in 1997.
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+300
Digital projects delivered
From automation to platform.
Working hybrid and internationally
We work remotely and meet when it counts.
We work mostly remotely, as an international team of women and men from different countries and cultures. We see each other regularly and come together in small sprint groups whenever a project calls for it.
- Remote first
- Sprint groups on site
- German and English
- Cooking together
- Visiting events and trade fairs
- Hosting our own events
- Trips together
- Celebrating Christmas
- Celebrating Norooz
- Many countries, one team









Sounds like a fit?
Whether as a client or as part of the team: let's talk.